One of the biggest reasons dealers think they need to avoid doing business online is because they will most likely have to lower their margins to stay competitive. What these managers are missing is that selling online isn’t about profiting from margins, but rather...
Online shoppers have different wants and needs than the customers you’re used to dealing with at your dealership. There’s a reason they’re shopping online rather than in-store, after all. Once you’re tuned into these key differences, you can cater to their desires,...
The rise in new car prices and interest rates has significantly impacted new car purchases. Fewer people are buying new cars and opting to keep their older models. This means a drastic drop in new car sales and an increased challenge in raising absorption rates at the...
Dealerships looking to thrive in today’s fast-changing market should turn their attention toward the parts department. By investing in the parts department, you can create a more robust revenue stream, improve customer satisfaction, and ultimately, drive the overall...
Online returns are inevitable. It doesn’t matter what your business is, product returns cannot be avoided. For parts sellers (especially dealerships), having the right return/refund process is vital to improving customer satisfaction, reducing obsolescence, and...
Certain car parts, such as batteries, airbags, and seatbelt pretensioners need to be shipped with special care in order to ensure that they arrive safely—they require something called “hazmat shipping.” Hazmat shipping is not something your dealership should take...
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