Your eCommerce Wins Don’t Happen in the Margins For most Parts Managers, selling parts with slashed margins is about as enjoyable as driving with slashed tires. Yet, that’s the reality parts sellers face when opening up an eCommerce platform. The comfortable profit...
Parts pricing is often a contentious subject that will evoke many opinions and can lead the discussion in many ways. Mercedes-Benz, for example, has close to 300,000 part SKUs. Does that mean a dealer should sell all 300,000 parts at the same price or discount level?...
A lot of GMs don’t spend enough time with the parts department to understand how everything works. With so much focus on vehicle sales, the parts and service department ends up taking a backseat to dealership operations. It ends up hurting the dealership as a whole...
If you do any shopping online, you’re probably familiar with product reviews. Especially on a website like Amazon, hundreds of people leave feedback about their purchases, giving shoppers valuable insight into that item. This plays a huge role in the decision-making...
These days, nearly everyone has a smart phone—and each year, more people are shopping on their smart phone, too! Mobile-friendly parts websites create the foundation for a successful digital parts business. Not only does it make your website look more professional and...
We all know that running a promotion and giving out coupons for your parts website can be a great way to get customers excited about making a purchase. But if they don’t even know your promotion exists, then the entire strategy falls flat. Luckily, there are plenty of...
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