Have you ever dreamed of being a famous Hollywood star? Okay, maybe not that far. But if you’re the extroverted type that doesn’t mind being in the spotlight, then you’re in luck. Creating how-to videos for auto part installation can be a fantastic way to market your...
We’ve said it before, and we’ll say it again: customers LOVE sales and free stuff. So it makes sense that running a contest or sweepstakes is a great marketing trick to draw in shoppers. It’s not incredibly difficult, and the payoff can be massive. If you want to...
Your website is running, your holiday sales are amazing, you’re ready to start reaching out to customers… but they’re nowhere to be found! Investing in some manner of marketing is always a good idea, but there are things you can do to improve your parts website...
As annoying as it is, returns are one of those things you can’t avoid. Whether the customer ordered the wrong auto part by accident or just doesn’t need it anymore, these things happen, and you need to have a system in place when it does. The process seems...
We understand the struggle. When you’ve only got a handful of guys in your parts department, how do you deal with all the details of eCommerce—namely, shipping? But shipping doesn’t have to be a long, drawn out process, and you definitely don’t have to hire new staff...
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