The start of the new year is an opportunity to audit your parts department’s processes and make improvements. These New Year’s resolutions are made to guide you through your journey to having a more successful, more profitable parts department in 2022. Use these tips to upgrade your parts department’s strategy and grow your parts and accessories sales. Make 2022 your year!
2022 Parts Department Resolutions:
Create a process to turn more part quotes into sales.
Lost sales are a killer. Keep track of quotes that don’t turn into sales right away and follow up with customers via email. Include a discount code to clinch the sale! This will help your parts department brush up on their sales skills and improve your relationship with your customers.
Train your parts staff to be more sales-minded.
Sales-minded parts advisors generate a lot more revenue in the long run. Your parts advisors should always be looking for ways to upsell, exceed customer expectations, and drive traffic to the service lane. Help them brush up on their sales skills and get them to work closely with other departments in the dealership.
>>> Check out this guide to Grow Your Own (Sales-Minded) Parts Advisor <<<
Turn accessory sales into a legitimate revenue stream.
It’s not practical to rely just on parts sales. In 2022, you should dedicate your focus to knocking aftermarket retailers off their pedestal by pushing accessories, tires, and glass sales. Accessories sales can help you generate more revenue for your parts department. Create accessory-specific sales strategies that the whole team can easily use in day-to-day interactions with customers.
Add a new reliable revenue channel to the parts department.
You’re a master at selling through your parts counter and getting the service department what they need, but there are more parts and accessories sales out there for you to grab. Start capturing more by adding Amazon, eBay, or a standalone web store to your parts department.
Deliver a better parts-buying experience to your customers.
When you give parts shoppers an easy and convenient buying experience, you turn them into repeat buyers for the future. So give the people what they want—the option to do online research before their purchase and a self-serve checkout process when they’re ready. Make it easy for them to get the parts they need faster. Give them customizable parts and accessories recommendations based on their searches. The faster you can get them to find exactly what they need, the more likely they’ll come back to your parts site in the future.
Clean up your inventory by selling obsolete parts.
Running an inventory with excess parts obsolescence can make or break your parts department. Instead of writing these parts off, post your obsolete and aging parts on online marketplaces like eBay for ready-to-buy shoppers all across the country.
Turn a profit on parts shipping and delivery.
There are more opportunities to profit off of online sales than you think. By selling parts online, you are able to claim a profit on shipping costs with every part you sell. Choosing the right carriers and offering the right price for your parts and accessories can help you achieve profitable success from shipping and delivery.
>>> Click here to learn How to Profit Off Shipping OEM Parts <<<
Start earning manufacturer kickbacks.
With modern technology designed specifically to support volume-selling, you can sell more parts efficiently, allowing you to earn hefty manufacturer kickbacks. Let 2022 be the year you tap into all of your parts department’s profit centers!
Sell parts in your sleep (literally).
Who doesn’t want the peace of mind knowing that they’re driving revenue to the dealership even after hours? Launch a parts web store to continue selling at night and on weekends.
Get out of your local market.
You can’t sell parts to shoppers outside of your local area unless you have an online presence. Get your OEM catalog in front of potential customers that are thousands of miles away from your dealership. Sell nationwide and reap the benefits of widening your customer base.
Upgrade your local parts delivery method.
Speedy service is king. Can you guarantee that your drivers will deliver parts to local customers in under an hour? If not, then you need to rethink your methods. Look at ways, such as RevolutionParts’ Same-Day Delivery, to get parts to local and wholesale customers quickly. Even use that same delivery service to source the parts and get them in as little as an hour.
Invest in quality marketing.
The parts departments that are truly successful know the importance of investing in parts digital marketing and advertising to drive more ready-to-buy shoppers. With a streamlined marketing strategy and the right tools, you can get in front of more customers, get their attention, and get them to buy quickly. Invest in digital marketing and you’ll see a massive return for your money.
Get ready to transform your parts department into a selling machine in 2022. RevolutionParts is the easiest and most profitable way to meet these 2022 resolutions and grow your retail, and wholesale OEM parts business. See how it works first-hand in a quick demo.
