Auto dealers across North America struggle with maintaining low obsolescence in their parts department. In fact, it is estimated that the average parts department’s inventory consists of up to 30% obsolete parts. The thing is, it’s not that there is a shortage of...
Close to 93 million people made online purchases during Black Friday in 2019. Black Friday weekend, including Cyber Monday, has become the most popular sales event in the U.S., and that’s due in large part to one thing; marketing. Every year, companies ramp up their...
Many automotive manufacturers have created recommended or mandated programs for use throughout their dealerships to promote the success of the individual dealership and the brand as a whole. OEM programs help manufacturers help their dealerships capture repeat...
The most successful dealerships are the ones that work together. Instead of working as separate entities, they should work at one to support one another and promote each other to provide one cyclical customer experience. This is especially true if you want to improve...
It’s no secret that many dealerships experience a poor relationship between the parts and service departments. While these departments operate separately, dealerships experience the most success when they work together. When these departments are run smoothly, it can...
Advertising – many general managers are reluctant to spend big bucks on it. Others don’t know where to start when it comes to creating an ad strategy. While advertising might seem like a waste of time and money, it’s become fundamental to successful marketing,...
Recent Comments