Google offers a variety of marketing services, so it’s easy to get lost in the options. You have Google Ads, Google Shopping, display campaigns, and search campaigns. So, where do you start? A lot of people confuse Google Shopping campaigns with Google Search...
The automotive industry is changing faster than ever, and with that comes a rise in consumer expectations. To better meet consumer expectations, dealers and manufacturers must be on the same page and collaborate to provide consumers with the best experience possible...
Social media marketing is still the most prevalent form of online marketing for all businesses. In 2021, there were 295 million social media users in the United States, making up about three quarters of the population, and over 31 million social media users in Canada....
Launching a parts website was the first step to harnessing eCommerce sales success, but now you need to get your website out in front of consumers and in their minds. A strong marketing strategy can help you do that. You might think it takes too long to get the right...
Does this sound familiar? Your parts department just found the wrong part was ordered for a customer, so it sits on the shelf. Another customer doesn’t show up for their appointment at the service lane, so the part goes back on the shelf. A customer orders a part for...
Parts obsolescence is a growing problem for parts departments. A surplus of obsolete parts can make it difficult to generate revenue in the parts department. High parts obsolescence can be caused by many things, like inventory errors or just low sales volume, but the...
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