Uncategorized Archives - RevolutionParts - Sell Parts and Accessories https://www.revolutionparts.com/category/uncategorized/ Learn about leading platform that drives more OEM accessory and part sales. Wed, 14 Oct 2020 17:21:18 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.2 https://www.revolutionparts.com/wp-content/uploads/cropped-RP-FAV-32x32.png Uncategorized Archives - RevolutionParts - Sell Parts and Accessories https://www.revolutionparts.com/category/uncategorized/ 32 32 How to Guarantee Customers Buy Parts from You (and only you!) https://www.revolutionparts.com/blog/how-to-guarantee-customers-buy-parts-from-you-and-only-you/ Thu, 24 Jan 2019 16:14:06 +0000 https://www.revolutionparts.com/?p=40912 The post How to Guarantee Customers Buy Parts from You (and only you!) appeared first on RevolutionParts - Sell Parts and Accessories.

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Your customers are used to shopping at their own convenience. They expect to have the same access to your products when they’re broken down on the side of the freeway at 8pm as they do on their lunch break. Ask yourself this, are you giving them that 24/7 access?

With over 17,000 dealerships to choose from nationwide, shoppers have countless options for parts and accessories. That’s why now more than ever, it’s important for you to stand out. Offering a shopping experience that is easy, fast, accurate, and pleasant will guarantee customers buy parts from you, and only you.

Make it so easy, a dummy could do it! Many of your customers are not parts experts so when they land on your parts form, they’re overwhelmed by some of the questions. Your only guarantee to keeping this type of shopper from bouncing to a more user-friendly option is to swap the parts form for a Storefront Plugin that allows customers to browse, get quotes, and make a purchase all in one visit.

Create a fast process. A customer has just submitted a parts form for a replacement keyless entry remote. The clock is ticking! The longer it takes for one of your parts employees to respond, the likelier it is your customer will go to a competitor. You’d better dedicate one of your counter employees to responding to parts forms first thing every morning, but even that doesn’t account for folks that submitted a form after 5 pm on Friday. When your parts form is the customer’s only way of shopping your catalog, time is your biggest enemy. This is where the Storefront Plugin comes in—nothing is faster than a computer (even your best employee).

Fill orders accurately. “Wrong-Part-Paul” is a bigger problem than you might realize. An order filled with the wrong part results in a bad customer experience. Almost 60% of shopper won’t return after a bad customer experience. In other words, you probably just lost that sale and a returning customer. 100% accuracy should be your goal with every time—eliminate the margin for human error with a browsable online parts catalog.

Leave the customer with a pleasant memory. Your customers prefer not to talk on the phone, but if you’re still using a parts form, phone calls are inevitable. Guarantee your phone calls create a pleasant experience by training your staff to be polite, knowledgeable, and customer-oriented every time they pick up the phone. Showing the customer you’re happy to help will result in more sales and loyal patronage. Seriously—It pays to be friendly.

Noticing a common theme here? Save your customers a headache and make your job easier all in one—ditch your outdated parts form. Request a demo with RevolutionParts to learn more about how the Storefront Plugin can guarantee your customers shop with you and only you.

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The Top 3 Items That Can Drive Accessory Purchases https://www.revolutionparts.com/blog/the-top-3-items-that-can-drive-accessory-purchases/ Fri, 05 Oct 2018 10:00:05 +0000 https://www.revolutionparts.com/?p=39088 Now, more than ever, there is an urgency for new car dealerships to do three things: Save more money Make more money Explore new revenue streams How do these dealerships accomplish these goals? One of the ways is through the accessories market. The market is bigger than ever, but dealerships aren’t taking full advantage of […]

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Now, more than ever, there is an urgency for new car dealerships to do three things:

  • Save more money
  • Make more money
  • Explore new revenue streams

How do these dealerships accomplish these goals? One of the ways is through the accessories market. The market is bigger than ever, but dealerships aren’t taking full advantage of it. Profit margins on accessories sales routinely approach 50%, and the market generates an average of 40 billion dollars a year.

Given these stats, it’s surprising that only about 5% of customers buy add-on accessories from the dealership where they purchased their vehicle.

Knowing how to increase sales of accessories in your dealership doesn’t have to be difficult. It can be broken down into three key points:

1. Awareness

New car customers are payment driven, which means they may have to go with a base model vehicle instead of choosing the upgraded version with all the bells and whistles.  Making customers aware of what they are able to add-on after the purchase of the vehicle is important for the future. Having a conversation will allow them to bookmark your dealership for when they’re ready to make upgrades and personalize their vehicle further

2. Timing

Knowing when to talk about accessories is important. This discussion often occurs as an afterthought since a dealership’s first priority is to sell a car. Once the customer commits to buying a vehicle, they are directed to a financial advisor, where additional upgrades can be sold. Of course, when a car is delivered or ready for pickup, you can present a coupon or voucher that will give them a discount and direct them to your 24/7 online parts and accessories store

3. Process

Installing accessories more quickly and efficiently can help improve the process and help you retain customers in the process. Labor install times should be competitive and you should have some accessories prominently displayed on vehicles on the showroom floor. It also helps to have a dedicated parts website that feature the complete line of OEM approved accessories to choose from so consumers can find exactly what they’re looking for if you don’t have it in stock.

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