All Star DCJR Leads the Way in Customer Service Excellence

Meet Justin Akin and the All Star DCJR crew. This isn’t just any parts department at a dealership; it’s a testament to Justin Akin and his team’s relentless pursuit of excellence.

Turning this venture into a multi-million dollar success story was just the beginning. In a world where the online marketplace evolves daily, Justin understood the importance of continuous improvement, especially in providing unparalleled customer service.

The Customer Service Game Changer

Let’s face it; in today’s market, making customers feel valued is everything. An unpleasant experience can send over half of your customers to a competitor. It’s a tightrope walk where 80% of businesses, including All Star DCJR, compete primarily on the quality of customer interactions.

The quest to simplify and enhance these interactions led Justin and his team into challenging yet transformative territories.

Even with an established, sleek business model, All Star DCJR faced its share of roadblocks:

• Overflowing inbox? Check.
• Long waits for parts? Double check.
• Team stretched thinner than the finish line at the Daytona 500? Triple check.

Initially, the journey to refine their chat and email management was fraught with difficulties. Justin recalls, “It was a disaster,” as the team struggled to keep up with the influx of inquiries.

Despite testing various services and technologies, including a promising transition to a new platform for its texting capabilities, the overwhelming volume of customer questions proved too much for the support staff, leading to missed opportunities and frustration.

“We moved from Gugaboo to a company called Captivated because we were interested in their text capability,” says Justin. However, even with the ability to respond to customers quickly via text, it was still too much to handle. 

“There were just hundreds of questions coming in every day, and our order processing team was having to jump in and take on questions to help out the support staff.”

Revolutionizing Customer Engagement with Managed Services

The turning point came when Justin discovered a game-changing solution: Managed Services through a partnership with RevolutionParts. This wasn’t just about outsourcing; it was about finding a partner who could dive deep into the nature of the inquiries and tailor a strategy that fits like a glove.

“It really started with understanding what we were facing,” says Justin, highlighting the importance of a customized and personal solution.

Implementing Managed Services was seamless, immediately alleviating the pressure on the team. This strategic move is known for saving current customers 75% of the time spent managing communications, allowing them to redirect their focus toward improving order processing and exploring new growth opportunities.

What happened after they started using Managed Services?

The Impact: Beyond Time Savings

“The customer experience is getting better because their questions are getting answered faster, and we’ve turned more of those opportunities into sales,” Justin explains.

The transformation went beyond operational efficiencies. This shift bolstered their sales and nurtured a growing base of repeat customers, cementing All Star DCJR’s reputation and future business prospects.

As they navigate this period of rapid growth, the All Star team remains focused on innovation and excellence. We leased space in an adjacent building to handle our growing Online Parts Department but have now had to lease two floors of that building because of our tremendous growth,” says Justin. 

The journey from the initial chaos to achieving a streamlined, efficient, and customer-focused operation illustrates the power of strategic partnerships and the relentless pursuit of improvement.

With a strong growth mindset, All Star DCJR is poised to redefine what success looks like in the automotive industry.

Companies on the 2024 Inc. 5000 Regionals: Southwest list had an average growth rate of 135.43 percent.  

Phoenix, AZ, February 27, 2024 – Inc. magazine today revealed that RevolutionParts is No. 144 on its fourth annual Inc. 5000 Regionals: Southwest list, the most prestigious ranking of the fastest-growing Southwest private companies based in Arizona, New Mexico, Oklahoma, and Texas. Born of the annual Inc. 5000 franchise, this regional list represents a unique look at the most successful companies within the Southwest economy’s most dynamic segment–its independent small businesses. 

“We are thrilled to have landed on the Inc. 5000 Regionals: Southeast list, a milestone that reflects the hard work, dedication, and innovative spirit of our entire team, “ states Ibrahim Mesbah, Co-Founder and CEO of RevolutionParts. “This recognition is not just a testament to our company’s growth and potential but also an opportunity to showcase our commitment to removing the friction of buying and selling parts online.” 

The companies on this list show a remarkable rate of growth across all industries in the Southwest region. Between 2020 and 2022, these 162 private companies had an average growth rate of 135.43 percent; by 2023, they’d also added 17,606 jobs and $14.5 billion to the region’s economy. 

Complete results of the Inc. 5000 Regionals: Southwest, including company profiles, can be found at inc.com/Southwest starting February 27, 2024. You’ll also find an interactive database that can be sorted by industry, metro area, and other criteria.

“The honorees in our Inc. 5000 network are the Who’s Who of private companies. They’re energizing regional economies as they engineer the future of their industries. Learn who they are and what they do — they’ll be impacting things for a while,” said Eric Hagerman, Special Projects Editor at Inc. Media.

About RevolutionParts

RevolutionParts powers automotive parts and accessories sales across North America. The company’s core focus is on delivering an enterprise-ready platform for parts retail and wholesale commerce channels. The RevolutionParts platform powers more than $600M in annual sales and reaches millions of unique buyers globally, transforming the way buyers and sellers connect. For more information, visit www.revolutionparts.com. 

Lauren Epler
Sr. Content Marketing Manager
RevolutionParts, Inc.
lepler@revolutionparts.com   

About Inc. Media  

The world’s most trusted business-media brand, Inc. offers entrepreneurs the knowledge, tools, connections, and community to build great companies. Its award-winning multiplatform content reaches more than 50 million people each month across a variety of channels, including websites, newsletters, social media, podcasts, and print. Its prestigious Inc. 5000 list, produced every year since 1982, analyzes company data to recognize the fastest-growing privately held businesses in the United States. The global recognition that comes with inclusion in the 5000 gives the founders of the best businesses an opportunity to engage with an exclusive community of their peers and the credibility that helps them drive sales and recruit talent. 

The online parts market is booming, and dealers selling with RevolutionParts took advantage of rising sales opportunities in 2023. This annual Parts eCommerce Year in Review report looks at the 2023 trends of over 1,900 new car dealers selling parts and accessories online across North America. 

Download this free infographic to learn: 

• Revenue trends generated from parts eCommerce
• Highest performing brands of 2023
• Top-selling parts and accessories
• Insights into crucial consumer behaviors

As it turns out, there are MANY reasons why selling auto parts online is a great idea for dealerships aside from just driving more revenue. From eliminating obsolescence to increasing absorption rate, parts eCommerce can solve some of the everyday problems of the parts department.

Here are 6 ways your eCommerce can benefit the parts department, its staff, and the dealership.

READ MORE: How to Eliminate Obsolescence for your Parts Department

Expand Your Parts Sales with eCommerce Solutions

Adding online selling channels to your parts department can help you increase revenue, improve operations, and lower obsolescence. If you want to learn more about how to modernize your parts department, download our free guide, “Creating a Digital Parts Department.”

As we approach 2024, the automotive industry faces unprecedented challenges and exciting opportunities. For parts dealers, the end of the year is about navigating through changes and leveraging them to fast-track revenue growth.

Where parts departments are concerned, these changes will significantly influence the availability and demand for auto parts. This raises questions for dealers on adapting and thriving in a market driven by technological advancements, environmental concerns, and shifting consumer preferences.

Preparing for upcoming industry shifts is necessary so your business doesn’t get left behind. Here are five key automotive trends that your parts department could expect in 2024.

Increased Demand for Electric Vehicle Components

One of the most significant shifts in the parts industry is the increasing demand for Electric Vehicle (EV) components. This trend is driven by the rapid growth in the popularity of EVs globally. A report by the International Energy Agency highlighted that 14% of new vehicles globally sold and 8% of all new cars sold in the United States were electric in 2022, an increase from previous years. This trend is expected to continue throughout the upcoming years.

This shift presents both a challenge and an opportunity for parts businesses, especially at the dealership level. The rise in EVs means increased demand for specific components like batteries, electric motors, and specialized electronic parts. These components are distinct from those in traditional internal combustion engine (ICE) vehicles and require specialized expertise.

For parts departments, this means expanding inventory to include EV-specific parts. Additionally, investing in training for staff to handle these new types of components is crucial. This ensures the parts department keeps up with demand and positions the dealership as a knowledgeable and reliable source of EV parts and services.

The increasing demand for EV components is not just a consumer fad; it’s a critical shift in the automotive landscape that parts departments must prepare for to stay competitive and meet the evolving needs of their customers.

Advancements in Automotive Technology

In the upcoming years, advancements in automotive technology are set to reshape the auto parts industry. The upcoming years will be marked by rapid developments in vehicle technology, changing how we interact with and maintain our vehicles.

One of the key areas of advancement is autonomous driving technology. This once-futuristic concept is quickly becoming a reality, with autonomous cars already on the road. These vehicles come equipped with advanced sensors, cameras, and artificial intelligence systems, enabling them to navigate complex traffic scenarios safely. 

A prime example of this phenomenon is Waymo, the autonomous taxi service that is now available in select U.S. cities, including Phoenix, Los Angeles, San Francisco, and Austin. 

Waymo’s autonomous capabilities are also becoming increasingly available in personal vehicles. Tesla, a pioneer in EVs, has been at the forefront of integrating advanced technologies into its cars, including the enhancement of autonomous driving capabilities. Tesla’s advanced driver-assistance system provides features like self-parking, lane centering, and traffic-aware cruise control. This system relies on sophisticated sensors, cameras, and software, setting a precedent for autonomous driving technology.

The increasing presence of autonomous vehicles on the roads is expected to make commuting safer and more efficient.

The advancements in automotive technology require parts departments to be more technologically savvy and adaptable than ever. Staying updated with these advancements and being prepared to service and supply parts for these advanced vehicles as they roll out will be key to thriving in the future.

Prolonged Use of Consumer Vehicles

A notable trend that will continue is consumers choosing to keep their vehicles for extended periods. A study by S&P Global Mobility revealed that the average age of U.S. cars and light trucks has risen to a record 12.5 years. This trend is attributed to factors such as supply constraints on dealer inventories of new vehicles and economic pressures like higher inflation and interest rates. 

These factors have influenced consumer behavior, leading to prolonged use of existing vehicles. ​The decision to extend the life of a car has significant implications for the auto parts industry.

Aging vehicles require additional maintenance and replacement parts. This trend leads to a steady demand for quality OEM parts as consumers seek to ensure their vehicles remain reliable and safe. For parts departments, this means an opportunity to cater to a market that values durability and longevity in auto parts.

The trend of consumers keeping their vehicles longer presents both a challenge and an opportunity for auto parts departments. It demands a focus on high-quality parts and expert service to meet customers’ needs, investing in the upkeep of their older vehicles.

Global Supply Chain Challenges

The impact of global supply chain challenges is expected to continue throughout 2024. These challenges are complex, ranging from the aftermath of a global pandemic to evolving environmental regulations and economic pressures.

The supply chain has been heavily impacted by the 2020 COVID pandemic, which led to factory shutdowns and port congestions. These factors have forced organizations to rethink building a resilient supply chain to thrive amidst these risks​.

In addition, labor shortages, particularly in the manufacturing sector, along with the rising cost of raw materials and freight due to inflation, are expected to continue to pose risks to supply chain management (SCM). These factors can lead to slower production, disrupted distribution, and delayed deliveries, impacting the timely availability of auto parts​.

To navigate these challenges, parts departments need to embrace digital innovations, prepare for potential disruptions from labor shortages and inflation, and adapt their strategies to maintain a steady and efficient supply chain. A proactive approach will be key to their success.

Consumer Desire for Online Shopping Experiences

It should come as no surprise that the parts industry is seeing a significant shift towards selling parts and accessories online. This evolution is driven by consumers’ growing preference for digital convenience and simplified shopping experiences. Failure to adapt to this trend will cause parts departments to fall behind the competition.

The rise of online marketplaces and the demand for quick, secure shipping are reshaping how parts are sold. Embracing parts eCommerce is no longer optional; it has become vital for growth. Selling parts online allows dealerships to expand their reach beyond their local customers, tapping into a nationwide market and increasing sales opportunities.

Digitizing the parts department involves more than just setting up an online store; it requires an integrated approach to managing inventory, processing orders, streamlining shipping, and ensuring customer satisfaction. 

The move online is essential for parts departments in 2024. It’s about leveraging technology to enhance operational efficiency, expand customer reach, and drive growth in an increasingly digital marketplace.

With RevolutionParts, your parts department can seamlessly transition into this digital future. Whether you want to sell parts on your dealership website, your dedicated parts web store, or on today’s largest marketplaces like Amazon and eBay, RevolutionParts has a solution for you. 

Our platform offers an intuitive, comprehensive solution that covers every aspect of online sales. From a user-friendly interface to advanced inventory management systems, we ensure your transition to digital is smooth and efficient.

Our integrated tools streamline order processing and provide robust shipping solutions, making it easier than ever to satisfy customer demands for quick and secure delivery. With RevolutionParts, you’re not just opening an online store but enhancing your entire sales and supply chain process.

Moreover, our platform’s analytics and reporting features give valuable insights into customer behavior and sales trends, enabling you to make informed decisions and stay ahead in the market. RevolutionParts empowers your parts department to meet and exceed customer expectations in the modern age, driving significant growth and establishing your dealership as a leader in the evolving automotive parts industry.

Revolutionizing Parts Departments in 2024

The automotive industry is gearing up for transformative change in 2024, bringing many challenges and opportunities for parts departments. From the growing demand for electric vehicle components and the advancements in automotive technology to the rising age of vehicles on the road, the industry is rapidly evolving towards digital solutions.

By embracing these emerging trends, particularly the shift towards enhanced online sales, parts departments can position themselves for success.

RevolutionParts stands as a leader in this journey, offering a robust, integrated platform that simplifies the transition to digital solutions, ensuring that parts departments are equipped to meet the demands of a changing market.

With RevolutionParts, your parts department will be well-prepared to participate in this evolution and lead and redefine the standards of success in the automotive industry.

2023 tossed a new set of hurdles at car dealers, making it a year to remember – and not just because of the supply chain challenges that lingered. This time, the mix included the ripple effects of the UAW strike and the ever-climbing inflation. But, guess what? Despite these obstacles, online part sellers remained a vital lifeline. Despite these added twists and turns, online part sellers once again saw high sales during Cyber Weekend. This begs the question: why aren’t more dealers selling online? 

The big highlight? RevolutionParts dealers made a splash during the 2023 Cyber Weekend (Black Friday – Cyber Monday). They racked up an impressive $6,533,841 in parts and accessories sales! It’s a clear sign that the online parts market is not just surviving; it’s thriving.

Cyber Weekend 2023

Brand Breakdown

As we dive into the brand specifics of 2023, it’s exciting to spotlight the standout performers of Cyber Weekend. This year, certain brands shone brighter amidst diverse challenges, showcasing their resilience and appeal to customers.

Here are the five MVPs of Cyber Weekend 2023, brands that truly made their mark in the online parts market:

Cyber Weekend 2023 Top Selling Brands

Product Breakdown

With the cost of new and used vehicles skyrocketing, more people are sticking with their current rides. The average age of cars on the road is nearing 13 years – that’s a lot of birthdays! This means folks are investing more in keeping their cars running smoothly. Here’s what they were buying most during Cyber Weekend:

Cyber Weekend 2023 GMV by Product Type

Top-selling parts:

• Air Filter
• Brake Pads Front
• Serpentine Belt
• Brake Pads Rear
• Catalytic Converter

Channel Breakdown

When it comes to where these sales are happening, a dealer’s web store remains the top dog for revenue. This is not your dealership’s website, but a separate web store dedicated to your online parts business. But don’t sleep on marketplaces like eBay and Amazon – they’re key players, too. The trick is to spread your wings and sell across multiple channels.

Cyber Weekend 2023 Sales by Channel

The success of this Cyber Weekend isn’t just a win; it’s a clear signal that this market is robust, resilient, and ripe with opportunities. RevolutionParts dealerships have shown that they’re not just participating in this market – they’re leading it, and there’s no sign of slowing down. Their achievements are paving the way for an even more dynamic and prosperous future in the online automotive world.

And guess what? 2024 is just on the horizon, bringing with it new opportunities and possibilities. If you haven’t started selling online, now is the perfect time to dive in. The online market is buzzing with energy and potential – it’s a party you don’t want to miss. So, gear up and get ready to join this exciting journey into the future of automotive parts and accessories sales. Let’s make 2024 a year to remember!

As we rev up for 2024, the automotive industry is shifting gears, embracing an era where digital convenience and operational efficiency are preferred and expected. For Parts Managers, this means more than just keeping up with the pace—it’s about setting the trend and outpacing the competition.

Moving into the new year, your mind is turning to solutions that can help you streamline operations, improve sales processes, and reach a more tech-savvy customer base. The rise of online marketplaces, the demand for quick and protected shipping, and the need for smart inventory management are just a few of the areas ripe for innovation.

While tools like RevolutionParts’ Obsolescence Tool and RP Shipping offer solutions for online sellers, they are part of a larger strategy that savvy dealers can leverage to tap into the potential of online sales.

Whether it’s through adopting specialized tools or refining your approach to eCommerce, here are some strategies your parts department can tap into for a more profitable year.

Grow Your Reach with Online Sales

The number one opportunity for 2024 is, of course, embracing parts eCommerce. That’s because the transition to online sales is no longer optional; it’s necessary for growth. Selling parts online breaks down geographical barriers, allowing dealerships to sell nationwide and cater to a broader audience, effectively increasing sales.

RevolutionParts helps dealers meet this shift towards online shopping by offering tools designed to transition traditional parts businesses into online businesses. At the forefront is creating a branded web store that serves as the digital face of your parts department.

This isn’t just a generic online storefront; it’s a fully branded, professional-looking web store that aligns with your dealership’s identity and values, providing customers with a seamless shopping experience that mirrors the trust and professionalism they expect from your brand.

Beyond the branded web store, RevolutionParts further amplifies your online presence by integrating with today’s biggest online marketplaces, Amazon and eBay. These marketplaces are where countless potential customers browse and buy daily, presenting a lucrative channel for dealerships to significantly increase their parts sales. 

RevolutionParts simplifies the process of listing your inventory on multiple selling channels, all from a single dashboard. This makes it easier to manage and fulfill orders, track shipments, and provide excellent customer service.

In essence, RevolutionParts acts as a catalyst for dealerships to expand their parts business online. With its robust platform, dealerships are equipped with the necessary tools to start selling online and thrive in the competitive digital marketplace. As we look to 2024, leveraging such digital strategies is more than just an opportunity—it’s a strategic move to ensure continuous growth and success in the ever-evolving automotive landscape.

Engaging the Millennials and Gen Z Shoppers

A recent RevolutionParts survey shows that Millennials and Gen Z are emerging as the largest group of purchasers of online parts, making up 60% of shoppers.

These groups are not just buying more online but redefining the sales landscape with their unique purchasing behavior. Having grown up with access to the internet and its exponential growth, they are more inclined to use online platforms for their automotive needs. 

To tap into this growing market, dealerships must establish a robust online presence that resonates with these younger buyers. This requires an understanding of digital marketing and online sales, the implementation of user-friendly interfaces, and the assurance of secure, efficient transactions.

By focusing on Millennials and Gen Z, dealerships can align their sales strategies with current trends and lay the groundwork for long-term customer retention. RevolutionParts provides the tools and insights necessary to capture the attention of these demographics, ensuring that dealerships remain at the forefront of the industry’s evolution.

Embracing these changes and anticipating the needs of Millennials and Gen Z consumers is not just a forward-thinking strategy—it is an indispensable adaptation to the continuous evolution of the automotive parts sector.

Tighten Operations in the Parts Department

Efficiency is the key to rebuilding operations within the department. The need to bolster productivity is crucial, particularly when faced with the common challenge of a short-staffed team. 

The goal is clear: optimize processes to enable your team to work smarter, not harder.

For Parts Managers, this is a call to innovate and enhance their departmental processes to maximize productivity, especially when faced with a reduced workforce. The mission is simple: streamline operations to empower your team to accomplish more with less strain.

To boost operational efficiency, Parts Managers can focus on:

• Streamlining workflows to ensure each team member can efficiently manage their workload despite increased demands.

• Harnessing technological solutions to fill staffing gaps and drive the department towards higher sales and customer satisfaction.

At RevolutionParts, improving operations for our dealers is a major focus. Here are some key technological solutions we offer dealers selling through the RP Platform:

Obsolescence Tool: Helps manage inventory by preventing overstocking and reducing the risk of high parts obsolescence rates, thus saving costs and warehouse space.

RP Shipping: Optimizes the shipping process with shipping protection, lower carrier rates, and the ability to source and deliver parts locally through Same-Day Delivery.

By implementing these solutions, your department can offer services that meet the immediate needs of modern consumers, such as instilling customer confidence and ensuring timely and hassle-free delivery of parts. Embracing these innovations is not just about preparing for 2024; it’s about future-proofing your business in a rapidly evolving industry.

Transitioning Away from Parts Forms

In 2024, traditional parts request forms on dealership websites are becoming a relic of the past. These forms, which require manual entry and often lead to delays in response time, no longer align with the modern consumer’s immediate needs and expectations. The parts industry is rapidly moving towards more dynamic, user-friendly online experiences.

Traditional parts forms can be a setback rather than an asset for your parts department. Parts shoppers have to wait for a response, which can take hours to days, and this lag can be the deciding factor between a completed sale and a lost opportunity. Dealerships can’t afford such inefficiencies.

The alternative? A robust transition to listing parts directly on the dealership website for instant access and purchase. This approach aligns with the convenience online shoppers seek, allowing them to browse, get a quote, and order parts at any time of the day, any day of the year. It’s an open door to your inventory, without the need for phone calls or in-person visits that can be challenging for busy customers.

By leveraging platforms like RevolutionParts, dealerships can easily list their entire inventory online with our Website Plugin, streamlining the process from listing to sale. The platform is designed to handle the intricacies of automotive parts sales, including fitment data and cataloging, so customers can find the exact parts they need quickly and without hassle. This level of convenience enhances the customer experience and boosts the likelihood of repeat business.

• 24/7/365 Shopping: Customers can access your inventory round the clock, fitting their shopping into their busy schedules.

• Instant Quotes: By listing your parts online, parts shoppers get instant pricing, removing barriers to purchase.

• Convenience: The ease of finding and ordering parts online meets modern expectations for efficiency and service.

• Operational Efficiency: Dealerships can reduce the workload on parts department staff, freeing them up for more complex tasks.

In embracing these changes, dealerships not only meet the current standards of eCommerce but also position themselves at the forefront of the automotive parts industry, ready to capitalize on the increasing move to online sales. Transitioning away from traditional parts request forms to a more dynamic, integrated online presence is not just a step forward—it’s a leap into the future of automotive parts retailing.

Use Technology to Offload Obsolescence

Obsolescence within parts departments has long been a pressing issue, with many departments bearing an average obsolescence rate hovering around the 30% mark—far from the optimal goal of under 2%. As we progress, the automotive industry is presented with innovative solutions to this ongoing challenge.

2023 has seen a pivotal change in how parts departments tackle obsolescence. To significantly lower obsolescence rates, leveraging the power of online marketplaces like eBay Motors has become a strategic move. Recognized as one of today’s largest online marketplaces for automotive parts, eBay Motors operates at an impressive rate, with three parts sold every second, turning what was once considered obsolete into highly sought-after items.

To streamline the process of converting obsolete inventory into sales, RevolutionParts offers a tool specifically designed to target obsolescence. The Obsolescence Tool enables parts managers to identify aging stock and set custom pricing strategies. Its seamless integration with eBay Motors and other selling channels makes it even more powerful, allowing for easy access to a massive online customer base.

The RevolutionParts Obsolescence Tool and our integration with eBay Motors offer a dual advantage: they help parts departments reduce their obsolescence rate while tapping into a new revenue stream. It’s a testament to the potential of combining targeted software solutions with the expansive reach of online sales platforms. As a result, parts departments can now address obsolescence more effectively than ever, paving the way for healthier inventory levels and a more robust bottom line as we approach 2024.

Strategic Digital Marketing For the Parts Department

The necessity of digital marketing in driving parts sales cannot be overstated. Your parts department can enhance its visibility through targeted campaigns, SEO-optimized content, and social media engagement. It’s not just about being seen; it’s about being seen by the right people at the right time. 

Implementing marketing can be the difference between failure and success for your online parts business.

It is so important, which is why RevolutionParts offers services from its own in-house marketing agency. Dealers who take advantage of RevolutionParts’ marketing services have witnessed major results with substantial increases in website traffic, higher conversion rates, and significant returns on investment.

Success stories abound of parts departments that have doubled or even tripled their online sales, attributing their success to the strategic marketing services provided by RevolutionParts.

Effective marketing is not a luxury—it’s a necessity. As we look to the future, the message is clear: embracing digital marketing is not just about keeping up; it’s about taking the lead. With RevolutionParts, your department can harness the full potential of digital marketing to carve out a dominant position in the online marketplace.

Bottom Line

By tapping into the digital savviness of Millennials and Gen Z, revolutionizing traditional sales processes, and leveraging technology to combat obsolescence, dealerships are set to not just navigate but thrive in the evolving landscape of automotive parts retail.

This transformation extends beyond adopting new tools; it requires a cultural shift within the parts department to prioritize innovation, customer satisfaction, and proactive market engagement. 

Looking ahead to 2024, the automotive parts sector is poised to redefine excellence, powered by technology and propelled by visionary leadership. With RevolutionParts, your parts department can take on these opportunities to build a more successful year. Click the button below to schedule a time to talk with one of our parts eCommerce experts.

Auto groups understand the significance of scaling their parts and accessories eCommerce business. However, they often lack the control they need. As some stores work hard at selling online, others choose not to participate. Often, a group may have a few stores selling online, but they may have their own branding, different customer experiences, and independent marketing efforts.

As a result, the overall brand cohesion and customer journey can become disjointed, leading to inconsistent experiences that can dilute the group’s brand identity. While these groups may see some dealer or regional success, many are not offering a solution that provides a unified customer experience that is also on-brand. Scaling these efforts as a group also leads to several operational and money-saving opportunities.

The Challenge of Unified eCommerce in Auto Groups

The RevolutionParts Auto Group National Program (aka Superstore) offers several advantages for auto groups. To start, it allows the group to maintain a consistent brand image and customer experience across the superstore and all participating dealerships.

This can lead to increased customer loyalty and satisfaction. Secondly, it can lead to greater operational efficiency by centralizing certain functions, such as inventory management and order fulfillment, which can lower costs and improve profitability. 

In addition, group-wide platforms can help expand the reach of marketing initiatives and promotions, increasing sales across the group, even for stores that may typically avoid participation. By pooling resources and leveraging economies of scale, businesses can achieve better marketing results than individual stores could achieve on their own. 

Furthermore, businesses can improve their online visibility and attract more traffic to their websites by creating better SEO opportunities for group pages and dealer pages. A national, group-wide effort can also provide a more professional and consistent buying experience, which can increase customer trust and engagement.

Moreover, a National Superstore Program can balance the needs of the group as a whole with the unique needs and goals of individual stores, allowing businesses to create a consistent experience while enabling individual stores to pursue local goals.

A group-wide platform can also ensure a seamless transition from the superstore to individual store fulfillment, reducing errors and delays in the fulfillment process and improving the overall customer experience. 

Finally, a National Superstore Program can provide retail, wholesale, and dealer-to-dealer sales solutions from one platform. This can streamline the sales process and make it easier for customers to purchase products from the group.

Operating with a national presence also allows the group to launch group-level efforts, including clearing out obsolete parts or promoting holiday specials, which can lead to better results and increased sales during key periods. Imagine a Black Friday promotion that starts with the National Superstore promotions and sends interested customers to dealerships across the group.

This is how you scale your parts and accessories eCommerce business across the group.

Customizing for Group Success with RevolutionParts

The RevolutionParts Superstore Program is fully customizable, allowing each group to hyper-focus their efforts on the business opportunities that are important to them.   

Interested? Let’s set up a short consultation so we can understand your short-term and long-term goals and then lay out a plan together to make 2024 your best year ever selling parts and accessories online.  

Well, what if there was a secret to getting rid of that monster? 

Much like the monster himself, the average parts department’s obsolete inventory stems from one thing: special order parts returns. 

Special order parts are one of the biggest drivers of obsolescence. When customers put in a request for a specific part, they either order the wrong part, find parts cheaper elsewhere, or just return those parts without reason. As a result, they pile up on the shelves and are often forgotten. 

So, how can you prevent special order parts from piling up?

Why Obsolete Inventory is a Killer

The costs associated with obsolete inventory are astronomical. Obsolete parts do more than just take up valuable space; they carry inventory costs by occupying valuable space in the warehouse, reducing cash flow, diverting attention from more critical tasks, and tying up capital that could have been used elsewhere. 

If you’re not keeping proper track of how many older parts you have in stock, you may contribute even more to your obsolescence rate. You can end up over-ordering older parts that you already have in stock. Knowing exactly what you have in stock and is essential to ensuring you don’t overorder parts that contribute to more back-stock.

How to Set Up Your Return Policy for Special Order Parts

A well-defined return policy can help go a long way in reducing returned parts. This is especially true when dealing with specially ordered parts. Ordering parts that are harder to source for specific customers has a ripple effect on your inventory.

• It increases costs for your parts business by ordering an already difficult-to-find part, which contributes to higher costs to get that part to your shelves as quickly as possible.

• With the aftereffects of supply chain interruptions still being felt, getting special-order parts to you takes time. Time that your customers may not be willing to wait. 

• If the part ordered is incorrect, arrives late, or is no longer needed by the customer, instead of going back into the sales cycle for customers looking for similar parts, it gets stuck on the shelf and stays there.

So, what can be done about returns of special-order parts? This is where policy flexibility should come into play. 

If a part is ordered that doesn’t fit the customer’s needs, offer them to exchange it for parts they need at a small fee. This ensures that you don’t lose money on the parts you’ve already ordered and rotate out your existing inventory to make space on the shelves. This encourages your customers to make their purchases without fearing getting stuck with an unwanted item. You can also offer them a discounted or free service for installing that part.    

Having this much flexibility in your return policy strategy presents a few benefits for your parts business. 

• Reduced holding costs for obsolete inventory.
• Enhanced customer trust and loyalty due to the flexibility in the return policy.
• Better inventory turnover ratio, leading to increased profitability.
• Potential for repurposing or reusing returned parts for other customer orders.

Key Components of a Flexible Return Policy

Setting up a return policy that suits your and your customer’s needs is crucial. 

To set up the right return policy, you must have the right parameters.

Dealing with Setbacks

No matter how fair your policies may be, you’ll deal with some negative feedback and other setbacks from customers. The important thing is not to panic. Transparency and education are essential here. 

Educate your customers about policy stipulations to ensure clarity and establish a dialogue with them during their returns or exchange processes. This will help them better understand the policies themselves and establish relationships with customers that lend to increased brand trust. 

Set up automated systems to quickly process returns and restock items. When an influx of order returns or exchanges occurs, help your team process them as efficiently as possible. Utilize automated systems to help you keep track of returns, stay on top of customer comms, and accurately track your inventory. This will help you avoid obsolescence problems in the future. 

These can help you deal with any friction points between you and your customers to deliver the best overall customer experience.

Keep Your Inventory and Parts Sales Alive

While it may not be entirely painless, a strong and effective returns process can help you keep your inventory stable. Drive down obsolescence with flexible returns and exchange policies. Stay on top of inventory rotation with automated inventory management systems. Be consistent when communicating with customers about return guidelines to establish a trusting and transparent relationship. 

Looking for more ways to tackle even the scariest obsolescence rates? Check out our free guide, “Parts Manager’s Guide to Beating Obsolescence,” for more expert tips.

Automotive parts buyers and sellers can order online and have items delivered within hours.

PHOENIX (October 26, 2023) — RevolutionParts, an e-commerce platform that connects automotive parts buyers and sellers, is putting the pedal to the metal when it comes to online fulfillment through an expanded same-day delivery offering with Walmart GoLocal. The collaboration with Walmart GoLocal is a part of RevolutionParts’ expanding suite of delivery offerings, RP Shipping, which gives parts buyers and sellers even more flexibility in how they send and receive parts.

“We’re focused on creating an exceptional e-commerce and shipping experience for automotive parts and accessories retailers and bringing them cutting-edge tools to grow and scale their business,” said Ibrahim Mesbah, CEO of RevolutionParts. “Offering same-day delivery with Walmart GoLocal will further expand our reach and bring added convenience to automotive parts buyers and sellers nationwide.”

Automotive parts buyers and sellers can order products online, including OEM replacement parts, and select same-day delivery at checkout. Same-Day Delivery is one of the many offerings RevolutionParts provides to automotive parts sellers through its RP Shipping suite, alongside discounted rates and shipping protection. Elevating fulfillment experiences with access to next-level services is part of the company’s mission to disrupt and innovate the automotive space.

“Removing friction in e-commerce fulfillment is paramount to delivering an exceptional customer experience,” said Eliza Wendel, senior director and head of sales and business development at Walmart GoLocal. “We’re thrilled to be teaming up with RevolutionParts as they expand their local delivery capabilities and fulfillment offerings for automotive parts and accessories retailers.”

Walmart GoLocal is a white-label delivery service platform that offers reliable, same-day delivery to businesses of all sizes, backed by the size and scale of Walmart. For more information on Walmart GoLocal, visit www.walmartgolocal.com. For more information on RevolutionParts, visit www.revolutionparts.com.

About RevolutionParts

RevolutionParts powers automotive parts and accessories sales across North America. The company’s core focus is on delivering an enterprise-ready platform for parts retail and wholesale commerce channels. The RevolutionParts platform powers more than $600M in annual sales and reaches millions of unique buyers globally, transforming the way buyers and sellers connect. For more information, visit www.revolutionparts.com. 

Media Contacts:
Lauren Epler
Sr. Content Marketing Manager
RevolutionParts, Inc.
lepler@revolutionparts.com