All Star DCJR Leads the Way in Customer Service Excellence

Meet Justin Akin and the All Star DCJR crew. This isn’t just any parts department at a dealership; it’s a testament to Justin Akin and his team’s relentless pursuit of excellence.

Turning this venture into a multi-million dollar success story was just the beginning. In a world where the online marketplace evolves daily, Justin understood the importance of continuous improvement, especially in providing unparalleled customer service.

The Customer Service Game Changer

Let’s face it; in today’s market, making customers feel valued is everything. An unpleasant experience can send over half of your customers to a competitor. It’s a tightrope walk where 80% of businesses, including All Star DCJR, compete primarily on the quality of customer interactions.

The quest to simplify and enhance these interactions led Justin and his team into challenging yet transformative territories.

Even with an established, sleek business model, All Star DCJR faced its share of roadblocks:

• Overflowing inbox? Check.
• Long waits for parts? Double check.
• Team stretched thinner than the finish line at the Daytona 500? Triple check.

Initially, the journey to refine their chat and email management was fraught with difficulties. Justin recalls, “It was a disaster,” as the team struggled to keep up with the influx of inquiries.

Despite testing various services and technologies, including a promising transition to a new platform for its texting capabilities, the overwhelming volume of customer questions proved too much for the support staff, leading to missed opportunities and frustration.

“We moved from Gugaboo to a company called Captivated because we were interested in their text capability,” says Justin. However, even with the ability to respond to customers quickly via text, it was still too much to handle. 

“There were just hundreds of questions coming in every day, and our order processing team was having to jump in and take on questions to help out the support staff.”

Revolutionizing Customer Engagement with Managed Services

The turning point came when Justin discovered a game-changing solution: Managed Services through a partnership with RevolutionParts. This wasn’t just about outsourcing; it was about finding a partner who could dive deep into the nature of the inquiries and tailor a strategy that fits like a glove.

“It really started with understanding what we were facing,” says Justin, highlighting the importance of a customized and personal solution.

Implementing Managed Services was seamless, immediately alleviating the pressure on the team. This strategic move is known for saving current customers 75% of the time spent managing communications, allowing them to redirect their focus toward improving order processing and exploring new growth opportunities.

What happened after they started using Managed Services?

The Impact: Beyond Time Savings

“The customer experience is getting better because their questions are getting answered faster, and we’ve turned more of those opportunities into sales,” Justin explains.

The transformation went beyond operational efficiencies. This shift bolstered their sales and nurtured a growing base of repeat customers, cementing All Star DCJR’s reputation and future business prospects.

As they navigate this period of rapid growth, the All Star team remains focused on innovation and excellence. We leased space in an adjacent building to handle our growing Online Parts Department but have now had to lease two floors of that building because of our tremendous growth,” says Justin. 

The journey from the initial chaos to achieving a streamlined, efficient, and customer-focused operation illustrates the power of strategic partnerships and the relentless pursuit of improvement.

With a strong growth mindset, All Star DCJR is poised to redefine what success looks like in the automotive industry.

Cat Security Reaches Over $3 Million in Annual Sales with RevolutionParts

When Cat Security’s team saw an urgent problem among vehicle owners, they took the initiative to solve it. Catalytic converter theft is one of the most significant automobile theft problems in the U.S. In fact, according to the National Insurance Crime Bureau, more than 52,000 catalytic converters were stolen in 2021, skyrocketing 1,215% increase over the previous 2 years.

What was Cat Security’s solution to this problem? An easy-install catalytic converter shield cover. Their shields are offered for a variety of vehicle makes and models and are designed to stop auto parts thieves in their tracks. 

With such a massive surge in thefts of this kind within the last year alone, Cat Security became one of the country’s fastest-growing specialty aftermarket auto parts sellers. Today, they’re generating close to $3.5 million in total sales with RevolutionParts. How did they do it? 

Scott McDonald, the General Manager and Director of Operations has some valuable insights. 

Having previously used upwards of 5+ different software management systems on the operations side of the business, Scott and his team recognized the need for a streamlined, all-in-one platform to help them manage their workload. “We’re a fairly small company, and we don’t have a lot of people at this point,” says Scott. Improving operational efficiencies was, and still is, essential to their success.

First Year of Online Sales

The number of steps it took to see their sales at a glance came at the cost of valuable time that could be focused elsewhere. An alternative solution was needed. However, with the level of growth they were experiencing, they couldn’t devote the time they felt they needed to research an alternative solution. 

“We were recommended to RevolutionParts from a third-party logistics consulting company,” says Scott. “They were helping us improve our systems to streamline things… that’s how we came to find RevolutionParts.”

“We have a call center that handles most of our incoming phone calls. They’re using the RevolutionParts system. They’re reviewing customer messages that come in through the message center and responding to them, answering technical questions if they can. The messaging center is a huge benefit,” says Scott. 

Customer communication has only been one of the operational benefits Scott and his team have experienced. It’s also been a great way to integrate their existing sales channels into one easy-access location. “We had sold on Amazon and eBay, which we still do. Now, both of these are linked to our RevolutionParts account,” says Scott. “We’re using the entire thing as a sales platform now.”

For Scott, having a hand in a variety of processes made him stress the need for an all-encompassing solution. “For myself here, it’s more of just an overview, looking and seeing what’s happening, checking sales numbers, and responding to any order issues that may have come up with an order shipment,” says Scott. “It’s a great all-in-one.”

Since their initial partnership with RevolutionParts in March of 2022, Cat Security has been busier than ever. “We just recently launched our B2B pro-side portal so that we can move our wholesale customers to place their own orders instead of calling in and us doing manual orders that way,” says Scott, “And that’s continuing to gain speed.”

Cat Security is also looking to increase its repeat buyer segment, especially where wholesale customers are concerned. Nearly 85% of their business currently comes from single-purchase consumers. To maintain their sales growth, they recognize that they’ll have to continue expanding other areas of their business. 

As the specialty aftermarket parts retail market continues to diversify, Scott sheds some words of wisdom for those looking to streamline their business. “Do the research on what you need to solve for and how to find the solutions that will get you as much of your problem-solving tools under one platform as possible,” says Scott. “The least amount of tools that you need to implement to get work done is the optimal solution.”

Mercedes-Benz of Laredo Grows Their Sales by 200% In One Year

In the 18 years that Mike Adams has been a parts manager, he knew that his department would have to change the way they did business, especially after the 2020 pandemic hit. Mike joined Mercedes-Benz of Laredo in 2004, and in the years since he started, he’s noticed how the internet has transformed the parts retail market. “This is where the future is headed, and that’s what prompted me to start looking for platforms to start selling parts online.”

Mike and his team at Mercedes-Benz Laredo began their partnership with RevolutionParts in 2018, just two years before the start of the pandemic. “This was the first time I sold online, ever,” says Mike. Parts eCommerce represented uncharted territory, and at the beginning, Mike was unsure how to get started. 

“When we first started, we saw maybe one to two orders a month online,” says Mike. However, with time, effort, and help from their RevolutionParts customer success manager, they grew that into 300 orders a month. By 2020 they had generated $90k in monthly online revenue. “During COVID, our business just skyrocketed. It’s been a great experience.” 

Since 2020, his parts department has transformed into a well-oiled machine. Keeping a pulse on their online sales traffic seemed complicated at first, but with a little help, they were able to learn the ins and outs of parts eCommerce fairly quickly. 

Sales Performance

“The first thing I look at is the RevolutionParts dashboard to find out how many daily orders have come in that morning,” says Mike. “From there, I usually check the emails, check in on individual orders. Depending on how many orders we have, we can pack and ship out orders that day. It’s very easy.” 

Having a quick, easy-access overview of new orders and total sales has been a great help to their existing sales strategy. Rather than ending their existing techniques, they’ve built upon their tactics, making the transition into online sales smooth and painless. They’ve even used features like the Quoting Tool to help them solve other problems behind the parts counter.

“My staff actually likes the quoting tool. The traditional quoting process can make it difficult to confirm orders, but they say that quoting tool is easy to use and all the information they need is right there.”

Since partnering with RevolutionParts, Mike has been pleasantly surprised at the amount of cooperation he’s experienced with his team’s Customer Success Manager. “Working with them has been very pleasant,” says Mike. “I love talking about our goals with them, chatting about the things we want to do and how to realistically achieve them.” 

In fact, with the help of their Customer Success Manager, they were able to hire additional staff as their online sales increased. Growing the size of their department has always been a major goal. Now that they’re processing more than $100k in monthly sales, they have plans to continue that growth. 

With the amount of success his department has seen, other dealerships have turned to Mike for advice. “Well, I have recommended RevolutionParts before,” says Mike.

“I’ve had other friends of mine that are parts managers that have called me and asked, ‘Mike, what are you doing? How are you doing this?’ I told them, nothing has changed in my strategy, but I sell online, and I use RevolutionParts to do it.”

Looking ahead, Mike has no plans to slow down his ambitions for his department. With plans to add Amazon as an additional selling channel, he’s confident he can grow his annual online revenue to $1.5 million by the end of 2023. 

“We’re looking to add on another employee too,” says Mike, “And they’ll just be responsible for our online sales. I think that one person can comfortably handle between seventy-five to eighty thousand dollars a month in sales, but beyond that, you need to start adding on more people to help out.”

Looking to grow your parts business just like Mike at Mercedes-Benz of Laredo? Look no further! RevolutionParts is ready to help you today. Schedule a free demo with one of our resident experts and get the process started. With the right eCommerce strategy, you can unlock your parts department’s selling potential.

All Star DCJR Builds a Multi-Million Dollar Parts Business

Annual Sales Performance

• Focusing on SEO and SEM
• Making sure their website has high-quality photos 
• Ensuring that each listed part has the correct dimensions

“We were working on SEO and updating stuff in the backend, and you could see the different times where Google would rescan the website and recognize what we had done and saw the sales just skyrocketed.”

“We have a lot of repeat customers now from all over the all over the country, because we got there part shipped out in a timely manner.”

Justin and his team may have built a successful parts department, but they are not planning on slowing down anytime soon. In fact, they have big plans to expand their business through online marketplaces.  “I’m about to hire a manager, just to run this business for us and they’ll be working closely with me to understand my vision for eBay and Amazon,” says Justin, “We need to maximize all of these channels because they all have tremendous growth potential and could get us to that million dollars per month in online sales.” The All Star Dodge Chrysler Jeep Ram team has big goals, and there is no doubt they are on their way to reaching them. Justin knows that there is no limit to how far his dealership can go with the right tools, strategies, and team.

The All Star DCJR Team

Findlay Chevrolet of Las Vegas Takes Full Advantage of eBay to Push Monthly Online Parts Sales Over Six Figures

Allen Salanio has been the eCommerce Manager for Findlay Chevrolet in Las Vegas for the past year and a half. During his time, he has driven online parts success within his parts department. Findlay Chevrolet joined the eCommerce business a few years ago, and over time has not only created a robust web store but has become a major parts seller on eBay.

“It’s the future. I buy parts from the internet and everyone’s purchasing through the internet,” says Allen. 

Findlay Chevrolet had already had an eCommerce system before Allen took on the responsibility, and while they were doing well with their online parts store, they saw an additional opportunity with eBay and went for it; a decision that is really paying off.

Online Parts Sales With RevolutionParts

“Communication is key when we can interact and talk to the customers and let them know what’s going on with their order or getting a VIN to get the correct parts,” says Allen. “Just taking care of the customer, trying our best to get the parts, like even hard parts to get, we would try our best to try to get them and create listings for them.”

Allen says this is especially helpful when it comes to dealing with their biggest challenge, shipping parts. “Sometimes once it’s out of our dealership and into the hands of the carriers, it’s kind of out of our control. But as long as we take care of the customers, it’s always a good thing.”

Allen knows that when you purchase something online, the experience you have with the company will determine whether or not you buy from them again, “When you get that quick response you can tell they really take care of their customers and it’s a good feeling… You want to keep buying off of these people because you know you have the assurance of them taking care of you.”

For other dealers looking to sell parts online successfully (including through eBay), Allen advises them to take care of their customers and focus on communication. If you want customers to return to your store, you need to be sure you treat them with care and respect, not just another sale. As Allen points out, “It’s not the same as selling parts through the front counter where you would deal with your regular customers. This is totally different.”

Taking Their Parts Business to the Next Level

“We can sell bigger parts now which is pretty cool. Before we would have to turn down a couple of customers because we couldn’t sell these bigger parts through eBay because they were considered oversized,” says Allen, “We plan on going through our listings and looking up our oversized parts to start selling.”

Allen and the team at Findlay Chevrolet of Las Vegas aren’t scared to dream big. “We can sell and develop customers globally and just be a parts hub for everything…we don’t want to just sell GM parts, we want to sell Toyota parts, Honda parts, Ford parts…The sky’s the limit,” says Allen.

Kelly Marsden at River City Ford is Dominating Sales Across Canada

Kelly Marsden has 15 years of experience in the auto industry and is known for his expertise. When he became part of the team at River City Ford in Manitoba, Canada, he knew they needed to do online parts sales. 

“I knew it was something we should be doing and focusing on, as not a lot of dealers are doing it and that’s the way the world’s going these days.” For Kelly, selling parts and accessories online was a major opportunity he knew his dealership needed to be taking advantage of.

In December 2020, Kelly got his online parts store up and running with RevolutionParts. For many dealers, this was a tough time due to the pandemic.

Although River City Ford was still doing well, despite the challenges of the COVID pandemic, Kelly knew there was more that they could be doing by selling online, as people were staying home instead of going out. “I knew this was the time to capture those sales because people were going to be online more than ever.”

Once Kelly decided they needed to be selling online, the next challenge was how to sell online.

“There were two options: We could build from the ground up and do our own thing or we could go with someone online.” Kelly decided to partner with RevolutionParts, rather than trying to build a program from scratch. “To do it yourself, that’s a big monster, and I would tell any dealership you want to partner up with somebody like RevolutiontionParts that already has a base platform for you.” 

Kelly wasn’t looking to solve a problem but to create additional revenue for his parts department. And that is what he did. Now, due to online sales, River City Ford has orders coming in 24/7.

“We have money coming in while we’re sleeping, and it’s amazing! I can wake up in the morning and see there were 12 orders while we were in bed.”

10 Months with RevolutionParts

River City Ford isn’t just focusing on selling parts but has also seen success selling accessories. With Kelly spearheading the effort, they are now number one in Western Canada and among the top three accessory sellers in all of Canada. 

One major key driving eCommerce success in the River City Ford’s parts department is Kelly’s hands-on approach to updating accessories on the website to ensure his customers have the best information available. 

“I want to make it my goal every day to find three accessories and update them and make them even better than what the catalog says.” 

One thing that Kelly has learned about selling parts and accessories online is that customers who buy from him are educated. They know what they are looking for, and if they are shopping online, they have done their research. When a customer lands on his site, Kelly wants to make sure their information is better than anywhere else, so he spends his time improving his listings. 

Kelly has also found support in the RevolutionParts marketing team, which has been working with him to help grow the online business. “Without the marketing team, we probably wouldn’t be where we are either… anybody can build a website and make it available, but if nobody knows it’s available, how are people going to get to it?”

Although River City Ford has its own internal marketing team, Kelly turned to the RevolutionParts marketing team to help promote his online parts business and has had a lot of success due to its specialty in marketing auto parts. 

“I’m really glad we went that route because they already know what to expect and what to do before I want to do it internally. Most dealerships have internal marketing that will know how to market the brand and the cars, but when it comes to actual parts and accessories, they’re probably new at that,” says Kelly.

River City Ford has been partnered with RevolutionParts for less than a year, and they are already seeing growing success in their parts department. Kelly knows they’ve only just started, and they have a lot more room to grow.

“I feel like I set a really high ceiling and we’re still not even close to hitting that potential…There’s so much more room to grow and we’re slowly gaining traction every month because we put the work in.”

Paul Goold of Mike Hale Acura Drives Success Within the First Year of Selling With RevolutionParts

Paul Goold has been the parts manager at Mike Hale Acura for the past ten years, and during that time, he has built a successful parts business. Before coming into the dealership, Paul knew little about cars, but Mike Hale knew Paul had the knowledge and experience to turn the parts department around. At the time, the parts department was struggling to maintain low obsolescence and expand its business. 

“When I came on we had an obsolescence problem. We were sitting at about 25% obsolescence and the people before me were doing a poor job of managing it,” says Paul, “I’m someone who is process-oriented and very process-driven, so when I started, I changed some of the processes that were in place and began to sell off some of that obsolescence.” 

This change in processes quickly began to pay off, and within two years, Paul’s parts department had increased business and was hitting goals quicker than anticipated. Not only were they selling off old parts that were taking up space in their warehouse, but they were increasing their wholesale business at the same time. Paul attributes this change to the shift in customer service they began providing to their customers. 

“We increased our wholesale market, but we aren’t the only Acura dealer in Salt Lake, so the wholesale market is pretty small. We changed our mentality from the idea that customers have to come to us, to they should want to come to us. We increased our customer service to differentiate ourselves from other dealers. We base our philosophy on our customer service and what we can do for our customers.” 

Under his leadership, Mike Hale Acura’s parts department continued to grow, and sales increased. However, the majority of business was coming from their local market, and it was quickly becoming evident that the industry was beginning to shift to new models of business.

“We were hesitant to get into selling online,” says Paul, “But I realized this is where the world was headed and if we don’t figure out a way to be involved [online], we’re missing out.”

When the pandemic hit, parts sales across the country dropped. In fact, according to NADA, dealers lost out on a total of 6 billion dollars in parts in 2020. When Mike Hale Acura joined RevolutionParts in August, the pandemic was already hitting dealerships pretty hard. Paul knew if ever there was a time to start selling online, this was it. Once the decision to start selling parts and accessories online was made, getting set up with RevolutionParts was easy.

“We started out with a rep to get everything lined up and got transferred to our account manager. At that point, it was a really smooth process and only took a day or two to get set up,” says Paul.

Once a dealer gets set up with RevolutionParts, they have the option to also sign up for marketing and take advantage of parts marketing experts. This was an option Paul quickly decided to take full advantage of, “When we started, we decided not to do any ad spend and that lasted about two weeks… In the past year, we’ve had some pretty good success and our ad spend is up over 14X.” 

Through RevolutionParts, Paul has been able to make his parts department another $257,000 in the past year in just online sales, “That’s $257,000 I wasn’t making prior and $28,000 in gross.”

First Year With RevolutionParts

Paul attributes much of this success to their continued strive to provide their customers with amazon customer service, whether they are walking through the door or shopping online. During a time when many dealers have to put parts on backorder, Paul notes that the customer service they provide has made all the difference.

“It’s made a ton of difference in the past three months when it’s been tough to get parts,” says Paul, “We, as a parts department, don’t take the fact that there are 17 pages of back order as the norm. We’ve done a lot of work at our dealership to get customer’s VIN numbers, call other dealers in the country that Honda will pay us to buy the parts and shop out our customers. Not a lot of dealers will do that.”

The challenges that Paul’s parts department is facing is a current frustration shared throughout the parts industry, but having the ability to expand their market and serve customers around the country is something that Paul doesn’t take for granted. In the future, Paul is looking forward to growing his parts department and increasing their revenue goals. After seeing what selling online has done for his parts department, Paul now encourages other dealers looking to sell more parts to do the same.

“You’re increasing your visibility and your market share exponentially… I would recommend [RevolutionParts] to dealers who are in a small market. You’re not marketing to your local market, you’re marketing outside your metro area.”

The Team at Carlock Toyota Share How They’ve Created a Thriving Online Parts Business

Before partnering with RevolutionParts, Carlock Toyota was already dabbling in the online arena selling accessories. However, there were some challenges they were facing. As Will recalls, “We used Big Commerce and their platform, but you had to put everything you sold on there and create your own listing. We had 50-60 parts in there, but they were custom listed… You’d be lucky to get three to four orders a week.”

Will knew there had to be a better way to do business, and if he wanted to start selling OEM parts online, he would have to look for another platform to do business. 

“There were two or three programs we looked at, but the look and feel of RevolutionParts, along with the rep that we spoke to, really sold us on it… I spent a full year dedicated to this website, updating the marketing and getting our name out there… I’m very proud of it and now oversee it. It’s kind of like my baby and I’m always going to have my hand in it.”

Chris mentions that after that, the department really took off. “The parts department is its own enterprise here. We ended up doing so well on the internet we hired three more people; two in the back to ship and pull parts and someone on the counter to process orders.”

This online success proved vital last year when the pandemic hit. While most parts departments struggled to stay afloat, Chris and Will recognized how essential eCommerce had become. Thanks to their online business, they not only survived the economic decline caused by the pandemic, but they actually saw growth in their business and their team. 

“When all other places were laying people off, we were bringing our people back in and hiring. The online store just blew up.”

Selling and Marketing Online with RevolutionParts

“I would say one of the most important parts is the customer relations, how you answer emails, the way you take a phone call, how long it takes you to respond to an email. I tell my team to treat your customer emails as if you were talking to them face to face,” says Will. 

Chris agrees that customer service is a significant aspect of success and points out how great his team is at doing this: “I’ve got a good team, they follow up with everybody and they stay in contact with them.” He knows how important it is that customers feel that connection to your store, “They’re not just ordering off the internet, it’s like they’re ordering locally.”

When it comes to selling parts online, there is no doubt that Will and Chris have become experts. They know how to build a thriving parts eCommerce business from the ground up. Now, they are hoping to one day turn their parts department into its own entity and have a department offsite.

They have even begun helping one of their sister stores start their eCommerce business and get them on their way to the success they’ve enjoyed. While Chris acknowledges that starting an online parts business does take some time, he is proud to say their sister store has already started to see some success, “they went from two orders every other day and are now doing 25 orders a day. Now he’s fixin’ to hire another guy to help him keep up with orders.”

Although the team at Carlock Toyota has already seen a lot of success, it is clear they will continue to grow their parts business and do exciting things in the future.

Jessica Rosales of Honda of Jonesboro Drives Success Through Strategic Ad Spending

Jessica Rosales, the Parts Manager at Honda of Jonesboro, has been in the parts business for years now, and she knows a thing or two about increasing parts sales. Her parts department is growing fast thanks to her hard work and dedication to selling more parts online. “We’ve grown quite a bit doing it. Now we’re doing about $76,000 a month,” says Jessica. 

By taking advantage of RevolutionParts Marketing Services and working closely with her RP Rep, Jessica has taken control and gave her parts sales a boost. The marketing reps at RevolutionParts are in a unique position compared to other marketing agencies. Since they only work on advertising auto parts for the parts department, they have a lot of knowledge and expertise to get the most return on ad spend. 

“Our rep makes recommendations for the advertising numbers, and once we make the change, our numbers jump quite a bit,” says Jessica.

Selling and Marketing Online with RevolutionParts

When asked what drove her parts department to start marketing with RevolutionParts, Jessica points out that they “were looking to grow gross profit and knew of another dealership that was using it.” 

By selling online and implementing a good marketing strategy, Jessica has grown the sales in her parts department month over month. In fact, they even had to expand their department. “We had to hire an extra person to help with the flow of things going in and out of the dealership,” says Jessica.

This growth has also had an impact on her parts department’s place at the dealership. “We’re the smallest department, but because our numbers have increased and our volume has increased, they put more weight in things,” says Jessica, “It also helps us get more inventory of the things we sell frequently and things we need in-stock first.”

Being able to sell and market parts online has also helped Jessica stay more competitive against aftermarket parts. She saves parts shoppers from turning to aftermarket parts by sending customers who don’t want to pay prices at the counter to their web store.

“When a customer comes into the dealership and doesn’t want to buy because they think it’s too high, we refer them to the online site, which they don’t know is technically ours. They then tend to purchase online versus going aftermarket.”

When Jessica joined the team at Honda of Jonesboro and became the parts manager, she admits that selling parts online seemed like it would be a lot of work. However, she knew selling online would give her a major selling advantage, and she has never been one to give up. Now, she tells us that “as long as you put your bets into your advertising budget and get your parts out quickly, you’ll get repeat business, and it will pay off.” 

Cesar Aranda of Clark Knapp Honda is building a successful international parts business by selling and marketing with RevolutionParts

Cesar Aranda has been the Parts Manager for Clark Knapp Honda for the past five years, and when he came onto the job, he had the foresight most parts managers didn’t; he needed to start selling his parts online. “The internet is the future,” says Cesar,“ this is the new generation, and everyone’s buying through the internet. So, I told one of my GMs I’m gonna hire more people, and I’m going to teach them.” That’s when Cesar joined RevolutionParts, and he hasn’t looked back.

“I hired somebody else that week, taught them everything, and sales went from $30,000 to $60,000,” says Cesar, “So, I hired more people.” Today, Cesar’s parts department is making over $2 million a year and sells parts internationally. 

One decision that helped Cesar reach this success was working with RevolutionParts’ Marketing Services. “We used to do our market through a third party,” says Cesar, “being with RevolutionParts helped me a lot, and my numbers skyrocketed. I went from a hundred [thousand] to 180 [thousand] because you have somebody there that is working your numbers. The challenge is to keep those numbers going up.”

Selling and Marketing Online with RevolutionParts

After Cesar decided to switch from his third-party marketing services, he saw his numbers rapidly grow, even during the pandemic.  “Once we changed to RevolutionParts, that changed my whole story, and it’s been amazing. When COVID hit, I thought we were going to lose business because they were shutting down everything,” says Cesar, “but we never stopped working.” In fact, Cesar’s business continued to do well, and they had to hire another person to help with the workload. 

Cesar knows RP’s Marketing Services work so well compared to other third-party marketing companies because they specialize specifically in marketing auto parts. “It’s kind of like taking your vehicle to service in a dealership. The technicians study for that vehicle and specialize in working with a vehicle like yours,” says Cesar, “while mom and pop shops are working all different types of vehicles, and not specifically for the one you own.” 

In Cesar’s parts department, the ability to sell and market online is only one piece of the puzzle; the rest is all about attitude and perspective. Customer service is his top priority, and he teaches his team that every order is important, whether it is a $15 order or a thousand dollar order. This positive attitude has allowed him to see past the challenges that stop most parts managers and helped his department grow into one of the largest warehouses in Texas.

“A lot of managers have the mentality that they are going to lose business, and you have to do more to get just a little bit of profit,” says Cesar, “but it’s the new generation, and I’d rather make a dollar than nothing.”

Despite all of Cesar’s success, he is not slowing down. In fact, he plans on expanding his warehouse, hiring more staff, and teaching them to sell online. “My goal is to teach everybody to do e-sales because that’s going to be the new generation. Internet sales are going to be the future for everything,” says Cesar.