Looking to promote your online parts store in the coming months? With Labor Day, back-to-school, and the fall season approaching, you’ve got plenty of “excuses” to set up a killer sale and draw in customers with some great deals!

We’ve got some tips to help you promote your website, but don’t think it has to stop there. In fact, there are a lot of ways you can use your online and in-store locations to work together and offer special promotions to customers that visit you in both places. It’s a great chance to build customer loyalty so they pick YOU as their preferred dealer again and again.

Back to School

With the arrival of August, kids are heading back to school. And parents—your potential customers—will want to make sure their children have a reliable vehicle. This means doing all the regular maintenance checks like vehicle checkups, oil changes, car rotations, and so on.

With those thoughts in mind, why not center your promotion there? Run your promotions with a focus on vehicle health and reliability, so students can make it to class safely and on time.

Here are some ideas, but don’t be afraid to make up your own offers:

• Free oil change with an online purchase over X dollars.
• Discounted car wash/vacuum after signing up for your email newsletter.
• Promo code for free shipping after a full auto inspection.
• Discounted installation after any online purchase.

At the same time, you don’t want your non-local customers to feel left out. Make sure some of your back-to-school sales don’t require in-person redemption.

If you don’t want to combine online and in-store promotions, there are plenty of options available for that, too. Offer a discount on new windshield wipers, or accessories like floor mats and sun screens.

Labor Day

Do you have any events planned for your dealership? We all know that Labor Day is a great time for car sales. Which doesn’t help your online parts store… or does it?

Think about all the accessories customers might want for their brand new car. It’s a great chance for shoppers to purchase accessories and upgrades, since there’s more selection online. This might include floor mats, sun visor organizers, sunshades, steering wheel covers, and a huge range of vehicle upgrades.

Work off your dealership’s car sales to promote these online products. You can even offer special promo codes to customers who purchased a vehicle at your brick and mortar dealership!

Fall

Any excuse for a sale is a good excuse—since it means more customers. And your customers won’t question a good promotion, either. With the fall season approaching, customers will be pleased to see some auto part discounts.

Set a program for great fall sales, available to your customers for a limited time only. Say, September 1st – 30th. During that time, you can run special deals for free shipping, discounts, buy-one-get-one promotions, etc. Whether these sales are limited to online or combine with your brick and mortar dealership is up to you.

There aren’t many car parts specific to autumn, but many car owners will be thinking ahead to winter. Take advantage of these seasonal changes to discount the right parts and make more sales.

Conclusion

However you choose to run sales in the upcoming months, don’t wait until the last minute. Start your marketing campaign early and often, whether it’s a promotional email, a Facebook post, or postcard coupons. Your customers need to know in advance, before they make other plans. And don’t forget to run a promotion on eBay Motors and Amazon, too!

Discounts are always a great way to draw in new shoppers, as long as they hear about the deal in the first place.

This upcoming fall season, send out the word and you won’t regret it!